7 Common Mistakes of Frequent Shopper Programs

Common Mistakes of Frequent Shoppers Programs
Frequent shopper programs are a simple concept. As the name implies, they are designed to benefit stores’ frequent shoppers and create a connection with the customers. Rather than simply attracting repeat customers with the lowest prices, they should also deepen customer loyalty. However, not all programs are created equal. Although they should be easy to use, some make it overly complicated...

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